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  • report

    In GOP Primaries: Three Victors, Three Constituencies

    Summary of Findings The Republican nomination contest is being increasingly shaped by ideology and religion as it moves toward the Super Tuesday states on Feb. 5. John McCain has moved out to a solid lead nationally, increasing his support among Republican and GOP-leaning voters from 22% in late December to 29% currently. Mike Huckabee, at […]

  • short reads

    Personal Factors Limit Black Progress

    Two in three Americans believe personal factors, rather than racial discrimination, explain why many African Americans have difficulty getting ahead in life.

  • report

    Internet’s Broader Role in Campaign 2008

    Summary of Findings The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost double the percentage from a comparable point in the 2004 campaign (13%). Moreover, the internet has […]

  • report

    The Internet Gains in Politics

    The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost the double the percentage from …

  • report

    Intense Iowa Coverage Leads Many to Say “Too Much”

    Summary of Findings In the wake of his victory in the Jan. 3 Iowa caucuses, Barack Obama for the first time supplanted Hillary Clinton as the most visible presidential candidate. Overall, 38% of Americans say they heard the most about Obama in the days immediately after the caucuses (Jan. 4-7), while 28% named Clinton as […]

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Signature Reports

report

Beyond Red vs. Blue: The Political Typology

Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.

quiz

Political Typology 2026

Take our quiz to find out which one of our nine political typology groups is your best match.