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    Obama Motivates Supporters, Opponents in Early 2012 Matchups

    Overview Barack Obama is a leading driver of voter preferences in possible 2012 matchups, among both his supporters and opponents. Currently, Obama is running a close race in hypothetical matchups against Mitt Romney and Rick Perry. Against both GOP candidates, most of Obama’s supporters view their vote as a vote for the president, while most […]

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    GOP Candidates Hardly Household Names

    Overview As in previous Republican presidential campaigns, most Americans (54%) are able to name at least one of the GOP candidates unprompted. However, smaller percentages name the leading candidates than in previous Republican races. Just 28% name Texas Gov. Rick Perry and 27% name former Massachusetts Gov. Mitt Romney. At this point in the race […]

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    War and Sacrifice in the Post-9/11 Era

    As the U.S. marks the 10th anniversary of the longest period of sustained warfare in its history, the vast majority of veterans of the post-9/11 era are proud of their military service and say it has helped them mature as human beings.

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    Obama Draws More Confidence than GOP Leaders on Deficit

    Overview As the nation prepares for another round of deficit reduction debates, the public’s confidence in congressional leaders, particularly Republican leaders in Congress, has plummeted. Jus t 35% say they have a great deal or fair amount of confidence in Republican leaders in Congress to do the right thing when it comes to dealing with […]

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    Public Opinion on the Death Penalty

    A 2010 Pew Research Center survey found that most Americans (62%) continue to express support for the death penalty for persons convicted of murder, while 30% oppose it. This is nearly identical to the level of support in 2007 but somewhat lower than earlier in the 2000s and especially the 1990s.

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Beyond Red vs. Blue: The Political Typology

Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.

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Political Typology 2026

Take our quiz to find out which one of our nine political typology groups is your best match.