Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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A Third in GOP Have Seen a Presidential Debate
Overview About a quarter of the public (27%) says they have watched one or more of the Republican presidential debates so far this year. Most debate watchers say the televised sessions have been helpful in learning about the candidates (61%) and a third (34%) say the debates have led them to change their minds about […]
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About the Survey
The analysis in this report is based on telephone interviews conducted October 13-16, 2011, among a national sample of 1,007 adults 18 years of age or older living in the continental United States (604 respondents were interviewed on a landline telephone, and 403 were interviewed on a cell phone, including 182 who had no landline […]
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Coverage of Wall St. Protests Keeps Growing, Gets More Political
With more and more partisans choosing up sides on the issue, the Occupy Wall Street protests continued to fuel economic coverage last week. Mitt Romney took front and center in the 2012 presidential campaign, and the unraveling of an Iranian plot on U.S. soil raised more questions than answers.
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Wall Street Protests Receive Limited Attention
Overview Americans continued to closely track news about the nation’s struggling economy last week, and paid only modest attention to a fast- growing media story – the anti-Wall Street protests in New York and other cities. About a quarter (27%) say news about the condition of the U.S. economy was their top story, while just […]
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Occupy Wall Street Drives Economic Coverage
After several weeks of attracting modest attention, the protests in New York and beyond emerged as a major newsmaker last week. Meanwhile, 2012 campaign coverage reached its high point to date, a high-profile murder case was resolved, and a world infatuated with Apple technology mourned the death of the man behind it all.
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GOP Candidates Hardly Household Names
Overview As in previous Republican presidential campaigns, most Americans (54%) are able to name at least one of the GOP candidates unprompted. However, smaller percentages name the leading candidates than in previous Republican races. Just 28% name Texas Gov. Rick Perry and 27% name former Massachusetts Gov. Mitt Romney. At this point in the race […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
