Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
All
Publications
Overview Before you read the report, test your own News IQ by taking the interactive knowledge quiz. The short quiz includes many of the questions that were included in a national poll. Participants will instantly learn how they did on the quiz in comparison with the voting public as well as with people like them. […]
With less than three months to go in the U.S. presidential election, the candidates’ debate over America’s place in the world can only be expected to escalate. Recent public opinion surveys suggest that people outside the United States question American hard power and increasingly embrace U.S. soft power. Whoever is president in 2013, the success abroad of his foreign policy may depend on achieving the right balance in the exercise of American hard and soft power.
Since the beginning of the Arab Spring, analysts, policymakers, and pundits have debated whether democracy will actually take root in the Middle East. One thing, however, is clear: People in Arab nations want democracy, and they don’t just support a vague notion of democracy – they want to live in a country that has specific rights and institutions.
Overview 2012 Election Voter Preference Trends Track voter preferences for Obama vs. Romney overall and by demographic group. By a 52% to 37% margin, more voters say they have an unfavorable than favorable view of Mitt Romney. The poll, conducted prior to Romney’s recent overseas trip, represents the sixth consecutive survey over the past nine […]
The public is hearing little about increased spending by outside groups in the 2012 election. Just 25% have heard a lot about outside spending by groups not associated with the candidates or campaigns, while three-quarters are hearing a little (36%) or nothing at all (39%) about this. In fact, the term “super PAC” itself is […]
A new Pew Research Center poll finds that more voters say they have an unfavorable than favorable view of Mitt Romney. Barack Obama’s image remains, by comparison, more positive.
A new survey report finds that Catholics who are aware of U.S. bishops’ concerns about restrictions on religious liberty generally agree with the bishops’ concerns. Yet there are no significant differences in the presidential vote preferences between Catholic voters who have heard about the bishops’ protests and those who have not.
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.