Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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How the Faithful Voted: 2014 Preliminary Analysis
Exit poll data from the 2014 midterm elections finds the GOP made inroads among some religious constituencies that traditionally have not been as supportive of Republican candidates.
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As GOP celebrates win, no sign of narrowing gender, age gaps
The overall vote share is similar to the 2010 midterm elections, and many of the key demographic divides in 2010 — particularly wide gender and age gaps — remain.
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Why measuring the demographics of voters on Election Day is difficult
The two primary sources that provide insight into voter demographics use different methodologies, are released at different times, and often produce slightly different results.
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No matter how tight the race, midterm voter turnout likely to remain lackluster
If history is any guide, well under half of eligible voters will come out to vote in Tuesday’s midterms.
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For most voters, congressional elections offer little drama
Most eligible voters — typically 8-in-ten or more — live in House districts with little or no real competition between candidates and parties.
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Cell Phones, Social Media and Campaign 2014
28% of registered voters use their cell phone to follow political news, and 16% follow political figures on social media.
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Berlin Wall’s fall marked the end of the Cold War for the American public
The impact of the “Fall of the Wall” on American opinions about the Cold War were as profound as the event was dramatic.
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The Party of Nonvoters
Survey Report With just four days before the midterm elections, the spotlight understandably is focused on the estimated 40% of voting age adults who are expected to show up at the polls next Tuesday. There has been less attention on the much larger share who most probably will not. As in past elections, nonvoters [1. […]
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Interest in midterms may be low, but local TV awash in political ad spending
Local TV has been receiving the largest portion of political media spending for at least a decade, but the share it consumes and the total dollars reaped continues to grow.
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Heading into midterms, Americans still as bummed out as they were in 2012, 2010
Despite somewhat better feelings about the economy, Americans’ collective mood is much the same as it was ahead of the last two general elections.
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
