Data and trends about key sectors in the U.S. news media industry
From 2004 to 2023, Pew Research Center issued reports on the State of the News Media, measuring key audience and economic indicators for various sectors within the U.S. news industry. These reports focused on news outlets’ audiences and traffic, exploring how their business models were shifting to adapt to new technologies and how Americans’ news consumption habits were changing.
Over the years, the Center’s approach to studying these topics evolved along with the industry. For a variety of reasons, we decided 2023 would be the last year we published a State of the News Media update. Some sources of industry data have changed, making it more difficult to track trends over time. And more broadly, as Americans get news from a wide range of sources beyond just the traditional news media, we have shifted more toward studying the experiences and habits of news consumers rather than the industry itself.
You can find the State of the News Media methodology here. In addition, Pew Research Center continues to closely track Americans’ news consumption habits as the industry continues to evolve:
In the U.S., roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.
News media made by and for Black and Hispanic Americans – the two largest racial and ethnic minority groups in the U.S. – have been a consistent part of the country’s news landscape. Explore statistics on the Hispanic- and Black-oriented news industry.
Local TV companies generated more revenue in 2022 than in 2021, consistent with a cyclical pattern in which advertising revenue rises in election years and falls in non-election years.
The audio news sector in the U.S. is split by modes of delivery: traditional terrestrial (AM/FM) radio and digital formats such as online radio and podcasting.
For more than two generations, the percentage of Americans reading newspapers has been shrinking. Until 1970 the problem was partially masked by population growth. Overall circulation kept rising. Through the 1980s most of the circulation losses were occurring in afternoon papers. The survivors were stable and financially robust.
Network television news was once the most trusted source of information in America. It also had a monopoly over pictures and television reporting from across the country and around the world.
The convenience of 24-hour cable TV news, offering the latest breaking headlines at any time of the day or night, represents an enormous structural advantage for cable over network television. Cable has become the television news medium of choice. The network most cited as the No. 1 source for news remains CNN, preferred over the broadcast networks and even its cable rivals.
In nearly every aspect of local television – from viewership to economics to ownership structure – there are mixed signals of health and challenge. The next few years may determine whether the industry ultimately heads up or down. But at least one survey shows more people who work in local television news are pessimistic than optimistic about the industry’s future.
Magazines often are harbingers of change. When large social, economic or technological shifts begin to reshape the culture, magazines frequently are the first media to move, and the structure of the industry is one reason. Unlike newspapers, most magazines are not so tied to a specific geographic area, but are instead centered on interests or niches. Writers are looking for trends. Publishers can more quickly than in other media add and subtract titles aimed at specific audience segments or interests. Advertisers, in turn, can take their dollars to hot titles of the moment aimed at particular demographics.
Beyond all the facts and figures concerning the American news media, there are the attitudes and opinions journalists themselves have about their industry and profession. This section of the State of the News Media 2004 report details the results of a survey of more than 500 national and local reporters, editors and executives.