Data and trends about key sectors in the U.S. news media industry
From 2004 to 2023, Pew Research Center issued reports on the State of the News Media, measuring key audience and economic indicators for various sectors within the U.S. news industry. These reports focused on news outlets’ audiences and traffic, exploring how their business models were shifting to adapt to new technologies and how Americans’ news consumption habits were changing.
Over the years, the Center’s approach to studying these topics evolved along with the industry. For a variety of reasons, we decided 2023 would be the last year we published a State of the News Media update. Some sources of industry data have changed, making it more difficult to track trends over time. And more broadly, as Americans get news from a wide range of sources beyond just the traditional news media, we have shifted more toward studying the experiences and habits of news consumers rather than the industry itself.
You can find the State of the News Media methodology here. In addition, Pew Research Center continues to closely track Americans’ news consumption habits as the industry continues to evolve:
In the U.S., roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.
News media made by and for Black and Hispanic Americans – the two largest racial and ethnic minority groups in the U.S. – have been a consistent part of the country’s news landscape. Explore statistics on the Hispanic- and Black-oriented news industry.
Local TV companies generated more revenue in 2022 than in 2021, consistent with a cyclical pattern in which advertising revenue rises in election years and falls in non-election years.
The audio news sector in the U.S. is split by modes of delivery: traditional terrestrial (AM/FM) radio and digital formats such as online radio and podcasting.
There were high hopes in many quarters of the newspaper industry in 2004. The 2000-2003 recession was expected to give way to an economic rebound. Publishers expected advertising revenue to come roaring back as it traditionally does in the early stages of a recovery. Investors, who had bid up stock prices based on newspapers’ steady profitability and cyclical nature, were expecting their ship to come in. Editors, faced with deep cuts in 2001 and flat staffing and budgets since, were looking for reinvestments in news gathering.
Look into cyberspace and the picture for journalism seems fractured. There is real hope in the numbers of people who seek news online, particularly the young, a group that shows scant interest in traditional media. The capability of people to get what they want when they want it, and to manipulate it, edit it and seek more depth, could bring a needed revival to journalism. The economic numbers are also growing – and dramatically – each year. Yet look at the content offered in online journalism in 2004 and there are signs of frustration, lack of innovation and the caution of the old media applied to the new.
After several difficult years, there are some positive signs heading into 2005 for local television news, the most pervasive source of news for Americans, if not always the most respected.
For decades now, the world of news magazines has been dominated by three brands. Time, Newsweek and U.S. News and World Report have been around for so long without serious challengers that the news genre has seemed the exception to the rule of the constantly shifting world of magazine publishing.
Most media analysis tends to focus on seismic shifts. Plummeting viewership. Skyrocketing profit margins. Grand scandals. Declining public trust. Radio is interesting in part because it tends to defy such characterizations. Its struggles and transformations usually occur just below the surface. Change is based on gradual progression, and, if we were to watch only the numbers, 2004 would be viewed as a year of seeming, even dull, stability.
Journalists are unhappy with the way things are going in their profession these days. This report is part of Pew Research Center’s 2004 State of the News Media publication.