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    Cable and Internet Loom Large in Fragmented Political News Universe

    Summary of Findings The 2004 presidential campaign is continuing the long-term shift in how the public gets its election news. Television news remains dominant, but there has been further erosion in the audience for broadcast TV news. The Internet, a relatively minor source for campaign news in 2000, is now on par with such traditional […]

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    After Hussein’s Capture…

    Summary of Findings The public holds more positive opinions of President Bush and the decision to go to war in Iraq in response to the capture of Saddam Hussein. Bush has made significant gains with the public, and more importantly with voters. In historical terms, the president’s job approval gain (from 50% in November to […]

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    Primary Preview: Surveys in Iowa, New Hampshire and South Carolina

    Summary of Findings Voter opinion is still fluid in the early Democratic primary states of Iowa, New Hampshire and especially South Carolina. As with the candidates themselves, there are significant disagreements among likely primary voters in these pivotal states on such key issues as how to deal with the postwar situation in Iraq, gay marriage […]

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Signature Reports

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Beyond Red vs. Blue: The Political Typology

Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.

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Political Typology 2026

Take our quiz to find out which one of our nine political typology groups is your best match.