Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Publications
Even in U.S., 15% Go without Food, 26% without Health Care
NewsHour with Jim Lehrer
National Public Radio
Women Like Their Lives Better
Summary of Findings Many Americans agree with President Bush that news reports from Iraq are making the situation there seem worse than it really is, but that has not stemmed rising public uneasiness over the U.S. military presence in Iraq. By contrast, the trend in economic attitudes presents a much less mixed and much […]
Introduction and Summary President Bush is facing an electorate that is almost as focused on the economy as it was in the fall of 1991, when rising economic concern began to unravel his father’s reelection chances. In an open-ended format, nearly half (49%) of Americans volunteer the economy or jobs as the single issues they […]
The California electorate is sharply split along racial and ethnic lines with Latino, African American, Asian American and white voters expressing distinctly different views of the recall, of Gov. Gray Davis’ performance in office, of the candidates seeking to replace him and of the racial classification initiative (Proposition 54).
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.