Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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The Oprah Factor and Campaign 2008
Summary of Findings Hillary Clinton continues to lead Barack Obama by a wide margin in the race for the Democratic presidential nomination. But Obama has something Clinton doesn’t have — the support of Oprah Winfrey. Winfrey endorsed Obama in May of this year and recently held a fundraiser for him at her Malibu, Calif. home. […]
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Petraeus’ Proposals Favored, But No Lift in War Support
Summary of Findings Last week’s congressional testimony by General David Petraeus and Ambassador Ryan Crocker, followed by President Bush’s address to the nation, has not changed bottom-line public attitudes toward the war in Iraq. However, there has been a modest increase in positive views about the U.S. military effort, accompanied by largely positive public reactions […]
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A Half Century After It First Appeared on the Dollar Bill, “In God We Trust” Still Stirs Opposition
by David Masci, Senior Research Fellow Oct. 1 marks the 50th anniversary of the appearance of “In God We Trust” on the paper currency of the United States. The phrase, which is the nation’s official motto as well, has been caught in a broader debate over just how high the wall separating church and state […]
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Clinton and Giuliani Seen as Not Highly Religious; Romney’s Religion Raises Concerns
Summary of Findings So far religion is not proving to be a clear-cut positive in the 2008 presidential campaign. The candidates viewed by voters as the least religious among the leading contenders are the current frontrunners for the Democratic and Republican nominations — Hillary Clinton and Rudy Giuliani, respectively. On the other hand, the candidate […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
