Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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The publics of the world broadly embrace key tenets of economic globalization but fear the disruptions and downsides of participating in the global economy. In rich countries as well as poor ones, most people endorse free trade, multinational corporations and free markets. However, the latest Pew Global Attitudes survey of more than 45,000 people finds they are concerned about inequality, threats to their culture, threats to the environment and the threats posed by immigration. And there are signs that enthusiasm for economic globalization is waning in the West.
Pew Hispanic Center/Robert Wood Johnson Foundation Field Dates: 7/16/07 – 9/23/07 Respondents: Nationally-representative sample of 4,013 Latino respondents ages 18 and older Margin of Error: +/-1.83 percentage points at the 95% confidence level This survey focused on Latino access to healthcare and experiences in the healthcare system, as well as the pathways through which Latinos gain health knowledge, […]
Summary of Findings The public is no more engaged by the presidential campaign than it was in the spring, and the candidates’ images remain somewhat blurry. But the personal strengths of several leading candidates are beginning to come into focus for voters. Views of Hillary Clinton are more sharply drawn than those of other leading […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.