Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Politics & Policy
Sign up for our politics newsletter
Our latest politics data every month
All
Politics & Policy
Publications
-
Clinton and Giuliani’s Contrasting Images
Summary of Findings Sen. Hillary Clinton is by far the most popular presidential candidate among her own party’s voters, but has among the lowest overall favorable ratings of the leading candidates. In sharp contrast, the front-running Republican candidate, Rudy Giuliani, evokes relatively modest enthusiasm from the GOP base, but is as broadly popular with all […]
-
Campaign for President Takes Center Stage in Coverage
In the second quarter of 2007, the presidential campaign supplanted the debate over Iraq as the No. 1 story in the media. Barack Obama overtook Hillary Clinton as the candidate getting the most attention. And Republicans began to catch up with Democrats in exposure. PEJ offers a 2nd quarter report on the media.
-
Presidential Campaign Isn’t Making a Good First Impression
The final votes won’t be counted for another 15 months, but the 2008 presidential campaign already seems to be wearing out its welcome with many Americans. When asked to sum up their impression of the early-blooming campaign in a word, a majority of the public has a negative assessment, while just one-in-five has a kind […]
REfine Your Selection
Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
