This report is built around the phone survey work of the Pew Internet & American Life Project done by our polling partner Princeton Survey Research Associates that focused on teenagers and their parents. The main survey for this report involved phone interviews with 754 youth between the ages of 12 and 17 and 754 of their parents. PSRA has done all the project’s surveys since its inception in January 2000, and its executives and staff have been our creative collaborators in every step of the project’s work. This report also contains information and insights from a threaded bulletin board discussion with 21 teenagers called a MindStorm® that was put together by Greenfield Online, Inc. and email interviews of teenagers in the Maryland suburbs of Washington, D.C. We are especially grateful to these teenagers for responding enthusiastically and candidly to our questions and we are delighted with the results of our partnership with Greenfield.
About the Pew Internet & American Life Project
The Pew Internet & American Life Project creates and funds original, academic-quality research that explores the impact of the Internet on children, families, communities, the work place, schools, health care, and civic/political life. The Project is an independent, nonpartisan organization that aims to be an authoritative source for timely information on the Internet’s growth and societal impact. The Project is a non-profit initiative affiliated with the Pew Research Center for People and the Press. The project is fully funded by The Pew Charitable Trusts.
About Princeton Survey Research Associates
Princeton Survey Research Associates is an independent research company specializing in social and policy work. The firm designs, conducts, and analyzes surveys worldwide. Its expertise also includes qualitative research and content analysis. With offices in Princeton, New Jersey, and Washington, D.C., PSRA serves the needs of clients around the nation and the world. The firm can be reached at 911 Commons Way, Princeton, NJ 08540, by telephone at 609.924.9204, by fax 609.924.7499 or by email at Research.NJ@PSRA.com
About Greenfield Online, Inc.
Greenfield Online, Inc. is a leading provider of Internet-powered marketing research and real-time business information. The company provides a range of information services to help clients make smarter marketing decisions at today’s speed of business by leveraging its 100% Internet-enabled proprietary technology, experienced research professionals and unlimited access to online consumers. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with an office in San Francisco and regional representatives in five other U.S. cities and Mexico City. For additional information about Greenfield Online and its services, please call Gail Janensch at 203.846.5720 or visit these company Web sites – http://www.greenfield.com/ and http://www.quicktake.com.