report | Feb 22, 2024

How U.S. Adults Use TikTok

About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.

fact sheet | Jan 31, 2024

Internet, Broadband Fact Sheet

The internet represents a fundamental shift in how Americans connect with one another, gather information and conduct their day-to-day lives. Explore the patterns, trends and statistics of internet and home broadband adoption in the United States.

fact sheet | Jan 31, 2024

Social Media Fact Sheet

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

fact sheet | Jan 31, 2024

Mobile Fact Sheet

Americans today are increasingly connected to the world of digital information while “on the go” via smartphones. Explore the latest patterns, trends and statistics that have shaped the mobile revolution.

report | Jan 31, 2024

Americans’ Social Media Use

YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok's user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.

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