report | Feb 22, 2024

How U.S. Adults Use TikTok

About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.

fact sheet | Jan 31, 2024

Social Media Fact Sheet

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.


All Social Media Publications

report | Feb 22, 2024

How U.S. Adults Use TikTok

About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.

fact sheet | Jan 31, 2024

Social Media Fact Sheet

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

report | Jan 31, 2024

Americans’ Social Media Use

YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok's user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.

fact sheet | Jan 5, 2024

Teens and Social Media Fact Sheet

YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.

report | Dec 11, 2023

Teens, Social Media and Technology 2023

YouTube, TikTok, Snapchat and Instagram remain the most widely used online platforms among U.S. teens. And teens are less likely to be using Facebook and Twitter (recently renamed X) than they were a decade ago.

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