Americans’ use of social media for health information differs by race and ethnicity
Hispanic, Black, and Asian adults are more likely than White adults to get health information from social media and turn to health and wellness influencers.
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Nearly 6 in 10 young women get health and wellness information from influencers
Young women are especially likely to say they often see influencer content about beauty and appearance.
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News Influencers Fact Sheet
About one-in-five U.S. adults say they regularly get news from news influencers on social media, and this is especially common among younger adults.
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Bluesky has caught on with many news influencers, but X remains popular
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
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No consensus on who comes to mind when Americans are asked to name a news influencer
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.
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How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
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America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
