Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. These data speak to the shifting ways in which Americans seek out news and information, how news organizations get their revenue, and the resources available to American journalists as they seek to inform the public about important events of the day. The press is sometimes called the fourth branch of government, but in the U.S., it’s also very much a business – one whose ability to serve the public is dependent on its ability to attract eyeballs and dollars.
Over the years, the Center’s approach to these indicators has evolved along with the industry, carefully considering the metrics, sectors and format in which the data appear. Instead of a single summary report, our approach is to roll out a series of fact sheets showcasing the most important current and historical data points for each sector – in an easy-to-digest format – a few at a time. (State of the News Media reports from 2004-2018 are archived as PDFs and available here.)
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Minorities are still underrepresented at U.S. news organizations, especially when it comes to the places that would-be journalists traditionally try to break into the business: smaller local TV and newspaper outlets.
Faced with multiple years of audience declines during traditional time slots, many local TV stations began expanding their programming to nontraditional hours such as very early morning, midday and at 7 p.m.
Circa is the latest casualty of a fragile digital news scene that is by no means immune to the risks facing startups in general.
A hard look at the digital publishing business shows the degree to which Facebook, more than any other single company, is where the digital display ad money is.
Over the past two decades, major newspapers across the country have seen a recurring cycle of ownership changes and steep declines in value.
MSNBC shifts its focus toward "original reporting" as its overall ratings remain strong, but total revenue for the year lags significantly behind CNN’s.
NBC’s suspension of anchor Brian Williams from the helm of its flagship evening news program has led to some debate about the future for network television news.
The rush to acquire local TV stations by media companies’ continued in 2014 and resulted in strong financial pay offs for them.
The data suggest that the New Republic have a tough road ahead, with single-copy newsstand sales falling in 2013 and 2014.
Local TV has been receiving the largest portion of political media spending for at least a decade, but the share it consumes and the total dollars reaped continues to grow.