Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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47% of Americans favor banning groups from collecting completed ballots to return to official voting centers, while 50% oppose this. The public is also divided over removing people from voter registration lists if they have not voted recently or confirmed their registration, with slightly more opposing this (55%) than supporting it (44%).
Americans overwhelmingly see small businesses as having a positive effect on the way things are going in the country. By contrast, their views of large corporations are broadly negative. And most people – including identical shares in both parties – are critical of the impact of banks and financial institutions.
28% of Americans rate economic conditions as excellent or good, a 9 percentage point increase from last April. And the share who say economic conditions will be worse a year from now has fallen during this timespan, from 46% to 33%.
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.