Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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At the Democratic National Convention, Rep. Dennis Kucinich (D-Ohio) took our political news quiz to see where he stands on the political spectrum. Pew Research Center and PBS NewsHour partnered to launch the political party quiz, based on the Pew Research Center’s national survey. Take the quiz to see where you fit on the […]
Asked for their one-word impression of Joe Biden, more people use negative than positive words to describe the vice president. Many of the negative words disparage Biden’s competence and performance, with idiot, incompetent and clown among the terms used most frequently. Of those offering a word to describe Biden, 38% use negative terms, while 23% […]
Overview The public paid far less attention to this year’s Republican convention than it did to the GOP convention four years ago. Just 37% say they watched all or some of the Republican convention, down from 56% in 2008. And while there has been a modest increase in the percentage saying they view Mitt Romney […]
A new slideshow highlights recent Pew Research Center data on voters’ views of the Mormon religion and Mormons’ opinions on their place in society.
As the American public has learned more about Mitt Romney over the course of the past year, his image has changed substantially. Last fall, the one word that came to mind most frequently when people were asked to describe Romney was Mormon. The same question this spring elicited the words rich and no more frequently […]
As Paul Ryan prepares to accept his nomination as the GOP’s vice presidential candidate, the American public has a mixed impression of him. When asked what one word comes to mind when thinking about Ryan, the most frequent responses are conservative, intelligent, good, unknown, and young. In the latest national survey by the Pew Research […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.