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reportOct 9, 2012

The State of the 2012 Election — Mobile Politics

Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues
reportOct 5, 2012

Social Media Debate Sentiment Less Critical of Obama than Polls and Press Are

The reaction to the first presidential debate was better for Barack Obama in social media than in the traditional press, where the consensus was that Mitt Romney had won handily. But the sentiment differed by social media platform and generally criticism was more plentiful than praise.
reportSep 26, 2012

How Social and Traditional Media Differ in Treatment of the Conventions and Beyond

During what may prove a key period in the race for president, the candidates received very different treatment on Twitter, Facebook and blogs than in the mainstream media, a new PEJ study finds. The candidates each enjoyed a bounce in mainstream media treatment during their conventions. By contrast, social media showed little change, and the discourse was highly negative.
reportSep 25, 2012

Pluralities Say Press is Fair to Romney, Obama

Overview There is no public consensus when it comes to how the presidential candidates are being covered by the news media. Nearly half (46%) say the coverage of Romney has been fair, while among those who see a bias as many say the press has been too easy on the GOP nominee (20%) as too […]
reportSep 4, 2012

Politics on Social Networking Sites

Campaign and policy-related material on SNS plays a modest role in influencing most users’ views & political activities. Democrats & liberals are the most likely to say the sites have impact and are important.
reportAug 23, 2012

The Master Character Narratives in Campaign 2012

On the eve of the conventions, the portrayal in the news media of the character and records of the two presidential contenders in 2012 has been as negative as any campaign in recent times, and neither candidate has enjoyed any advantage over the other.
reportAug 15, 2012

How the Presidential Candidates Use the Web and Social Media

On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.
reportJul 24, 2012

Most Say They Already Know Enough about the Candidates

Overview With more than three months to go before Election Day, most voters already feel that there’s little left to learn about the presidential candidates. When it comes to Barack Obama, 90% say they already pretty much know what they need to know about him; just 8% say they need to learn more. A substantial […]
reportJun 12, 2012

Economy, Election Are Public’s Top Stories

Overview The public continued to track news about the economy and the presidential election, while paying less attention to another important political story – Wisconsin Gov. Scott Walker’s victory in a hard-fought recall election. The latest weekly News Interest Index, conducted June 7-10 among 1,000 adults by the Pew Research Center for the People & […]
reportMay 31, 2012

Presidential Campaign Public’s Top Story

Overview Americans continued to follow news about the presidential campaign more closely than any other news last week, though they also closely followed news about the price of gasoline. Nearly three-in-ten (28%) say news about the candidates for president was their top story, while 17% say they followed news about gas prices most closely. One-in-ten […]