Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Oprah Boosts Obama’s Visibility
Summary of Findings Oprah Winfrey’s well-publicized appearances with Barack Obama have raised Obama’s visibility, especially among African Americans. Roughly a quarter of Americans (26%) say they have heard more about Obama recently than any other presidential candidate, up from just 10% in November. Meanwhile, though Hillary Clinton remains the most visible candidate overall, the proportion […]
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Iowa, NH Voters Heavily Courted, Dems Have Edge in Personal Contact
Summary of Findings Voters in the early primary states of Iowa and New Hampshire are being inundated with mail, phone calls and other contacts from the presidential campaigns. In particular, overwhelming majorities of likely voters in both states have received pre-recorded calls, or “robo-calls,” about the campaign. However, far more Democratic voters than Republican voters […]
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Terrorism, Tight Credit, and Tragedies Emerge in the News in Third Quarter
The Iraq policy debate re-emerged as the No. 1 story, replacing the campaign, in the third quarter, according to a detailed analysis of PEJ’s News Coverage Index. But terror fears, a troubled economy, and man-made disasters also grabbed the media’s attention. So too, did the three top newsmakers who ran afoul of the law.
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How the World Rates Women as Leaders
World Publics Hold Mixed Opinions About Women Political Leaders
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GOP Race Unsettled in Politically Diverse Early States
Summary of Findings Republican voter sentiment in Iowa, New Hampshire and South Carolina is highly fluid. Compared with Democratic voters, likely Republican voters in these three politically disparate states express less enthusiasm about their field of presidential candidates, and many Republicans voice only modest support for their choices. Mike Huckabee runs even with Mitt Romney […]
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The Religion Factor in the 2008 Election
Pew Forum Faith Angle Conference Key West, Florida Video Highlights http://blip.tv/scripts/flash/showplayer.swf?autostart=false&brandname=Pew%20Forum&brandlink=https://www.pewresearch.org/religion&showplayerpath=http://blip.tv/scripts/flash/showplayer.swf&file=http://religionfactor2008.blip.tv/rss/flash?sort=date&nsfw=dc&user=GreenForum&showguidebutton=false&showsharebutton=true&showfsbutton=true&showplaylist=true Some of the nation’s leading journalists gathered in Key West, Fla., in December 2007 for the Pew Forum’s biannual Faith Angle Conference on religion, politics and public life. John Green, author of The Faith Factor: How Religion Influences American Elections, described how George Bush’s […]
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How the Public Perceives Romney, Mormons
On Thursday, Dec. 6, Mitt Romney delivered a speech addressing his Mormon faith and the role of religion in public life. Recent polling from the Pew Research Center1 finds that Romney, more than any other presidential candidate (Republican or Democrat), is viewed as very religious by the public. This perception is, for the most part, […]
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Public Opinion About Mormons
On Thursday Dec. 6, Mitt Romney will deliver an address outlining the way his religious faith has influenced his political career. Recent Pew polling finds that Romney, more than any other presidential candidate (Republican or Democrat), is viewed as very religious by the public. This perception is, for the most part, an asset for Romney’s […]
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Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
