Numbers, Facts and Trends Shaping Your World

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  • report

    Generations 2010

    Major trends in how different generations of Americans use the internet

  • presentation

    Dancing with megaphones (video & slides)

    Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.

  • report

    Online Product Research

    58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.

  • report

    Does anyone ever click on all those online ads?

    Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.

  • short reads

    Have Gone Shopping Online

    Two thirds of online Americans say they have purchased a product online, such as a book, toy, music or clothing.

  • report

    Online Classifieds

    The number of online adults who use classified ads websites, such as Craigslist, more than doubled from 2005 to 2009.

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