Displaying 11 - 20 of 57 results
In-store Mobile Commerce During the 2012 Holiday Shopping Season
58% of cell owners used their phones for recommendations, reviews, or price comparisons in a physical store this holiday shopping season. Young adults and smartphone owners lead the way.
Presidential Campaign Donations in the Digital Age
10% of 2012 presidential campaign donors have contributed via text message or cell phone app.
Mobile Philanthropy
How mobile/social tools are changing the way Americans give to and interact with organizations
The Future of Money in a Mobile Age
In a Pew Internet/Elon University survey, internet experts predict that payment with mobile devices will be commonplace by 2020, although a number of potential hurdles and holdouts stand in the way
The rise of in-store mobile commerce
During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews.
Real Time Charitable Giving
Why mobile phone users texted millions of dollars in aid to Haiti earthquake relief and how they got their friends to do the same
Where people get information about restaurants and other local businesses
The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.
Paying for Apps
Just under half (46%) of cell phone and tablet users who have downloaded apps say they have paid for an app at some point.
Half of adult cell phone owners have apps on their phones
The share of cell phone owners who download apps nearly doubles in two years, but just 46% of downloaders have paid for an app.
The new pathways to purchase in the world of networked consumers
Director Lee Rainie lectured at New York University about the impact of digital technologies on the ways that people get advertising and relate to corporations.
