For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
PayPal is used by a majority of U.S. adults (57%). Smaller shares report ever using Venmo (38%), Zelle (36%) or Cash App (26%).
Some Americans – particularly those who are younger or college educated – are finding virtual ways to connect, shop and be active.
New technologies are impacting a wide range of Americans’ commercial behaviors, from the way they evaluate products and services to the way they pay for the things they buy.
24% of Americans report earning money from the digital ‘platform economy’ in the past year. The extra income they make is a luxury for some, but a necessity for others.
How scholars, companies and workers are using Mechanical Turk, a ‘gig economy’ platform, for tasks computers can’t handle.
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide.
A majority of Kenyans make or receive payments using cell phones.
Half of Americans say they dread holiday shopping.
32% of adults transact bank business on their mobile phones