Numbers, Facts and Trends Shaping Your World

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Social Media

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Americans’ Use of Social Media in 2026

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

report

Online Community and Connection in America

Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.

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  • report

    71% of online adults now use video-sharing sites

    Fully 71% of online Americans use video-sharing sites such as YouTube and Vimeo. Rural internet users have caught up to others in their use of these sites, and minorities are more likely than whites to visit them.

  • presentation

    The Mobile Difference

    Lee Rainie will discuss the Project’s latest findings about how people use mobile devices, and how the changing media ecosystem is affecting the way people receive, share, and create information.

  • presentation

    The State of Millennials (slides)

    Lee Rainie presents a compendium of recent data that focuses on key behavioral statistics of the Millennial Generation.

  • short reads

    Use Facebook Daily

    A majority of adults who use Facebook interact with the website at least daily.

  • report

    Social Media Users Debate a Tea Party Favorite

    Criticism of a 2012 GOP presidential candidate dominated the conversation on blogs last week, while Twitter users got excited over a new social networking tool from Google. On YouTube, strange objects in the air over London generated the most views.

  • short reads

    Twitter-Adoption Gap

    A 16-point Twitter-adoption gap separates black online adults and white online adults.

  • short reads

    Tweeters

    Among online adults, 13% use the status update service Twitter.

  • report

    Social networking sites and our lives

    How people’s trust, personal relationships, and civic and political involvement are connected to their use of social network sites and other technologies.

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