Numbers, Facts and Trends Shaping Your World

Use Facebook Daily

A majority of American adults (59%) now use at least one social networking website, and Facebook is by far the most popular destination. Among adult social networking site users, fully 92% are on Facebook, compared with just 29% on MySpace and 13% on Twitter. Facebook users are also very active as 52% use the site at least once a day, including 31% who interact with Facebook several times a day. Among non-daily Facebook users, another third (32%) engage with the site at least once a week, 11% use it every few weeks and the remaining 6% use it less than that or never. So what do users do on Facebook? On the average day, 26% of Facebook users “like” another user’s content, 22% comment on another user’s status and 15% update their own status. Read More