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America’s News Influencers

Appendix B: Detailed tables for analysis of sample of news influencers

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Table of Contents
  1. America’s News Influencers
  2. 1. Americans’ experiences with social media news influencers
  3. 2. How we created a list of popular news influencers, and where they post
  4. 3. A profile of news influencers: Gender, politics and more
  5. 4. How news influencers who have worked for news organizations differ from those who haven’t
  6. 5. A closer look at the topics of news influencers’ posts
  7. 6. News influencers on Facebook
  8. 7. News influencers on Instagram
  9. 8. News influencers on TikTok
  10. 9. News influencers on X (formerly Twitter)
  11. 10. News influencers on YouTube
  12. Acknowledgments
  13. Methodology
  14. Appendix A: News influencers studied
  15. Appendix B: Detailed tables for analysis of sample of news influencers
  16. Appendix C: Detailed tables for analysis of sampled posts from news influencers
  17. Appendix D: GPT-4 Topic classification instructions
  18. Appendix E: Validation of GPT-4 topic classification

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.”

Table showing news influencers on social media sites
Table showing the number of social media sites news influencers are on
Table showing alternative engagement methods for news influencers
Table showing news influencers’ monetization methods
Table showing news influencers on Discord
Table showing news influencers’ news organization affiliation
Table showing news influencers’ gender
Table showing political orientation of news influencers
Table showing values and identities of news influencers
Next: Appendix C: Detailed tables for analysis of sampled posts from news influencers
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Table of Contents

  1. America’s News Influencers
  2. 1. Americans’ experiences with social media news influencers
  3. 2. How we created a list of popular news influencers, and where they post
  4. 3. A profile of news influencers: Gender, politics and more
  5. 4. How news influencers who have worked for news organizations differ from those who haven’t
  6. 5. A closer look at the topics of news influencers’ posts
  7. 6. News influencers on Facebook
  8. 7. News influencers on Instagram
  9. 8. News influencers on TikTok
  10. 9. News influencers on X (formerly Twitter)
  11. 10. News influencers on YouTube
  12. Acknowledgments
  13. Methodology
  14. Appendix A: News influencers studied
  15. Appendix B: Detailed tables for analysis of sample of news influencers
  16. Appendix C: Detailed tables for analysis of sampled posts from news influencers
  17. Appendix D: GPT-4 Topic classification instructions
  18. Appendix E: Validation of GPT-4 topic classification