America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
Michael Lipka is an associate director of research at Pew Research Center, where he studies Americans’ experiences with news and information. Over more than a decade at the Center, he has been a part of several major projects related to the information environment, including our survey of U.S. journalists and our studies of podcasts, Black Americans’ experiences with news, and alternative social media. Michael also spent several years writing about trends in religion in the U.S. and globally, contributing to dozens of reports and short reads on various topics. He has a degree in journalism from Boston University and started his career as a sportswriter for The Boston Globe and the Associated Press.
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