Numbers, Facts and Trends Shaping Your World

A Week in the Life of Popular YouTube Channels


This report is a collaborative effort based on the input and analysis of the following individuals. Find related reports online at

Primary researchers

Patrick van Kessel, Senior Data Scientist Skye Toor, Data Science Assistant Aaron Smith, Director of Data Labs

Research team

Lee Rainie, Director, Internet and Technology research Onyi Lam, Computational Social Scientist Adam Hughes, Associate Director of Research Dennis R. Quinn, Computational Social Scientist Stefan Wojcik, Computational Social Scientist Emma Remy, Data Science Assistant Brian Broderick, Data Science Engineer      

Editorial and graphic design

Alissa Scheller, Information Graphics Designer David Kent, Copy Editor

Communications and web publishing

Shawnee Cohn, Communications Manager Rachel Weisel, Senior Communications Manager Travis Mitchell, Digital Producer Sara Atske, Associate Digital Producer




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