Numbers, Facts and Trends Shaping Your World

Parents and Social Media

Appendix A

This survey analyzed two groups of parents: (1) survey respondents who are parents of children under age 18; and (2) a second, smaller, randomly selected sub-sample of these parents, who were asked a number of more detailed questions about how they use social media in their parenting (questions UM1-UM7). The table below presents and compares the demographics of these two groups.

Demographics of All Parents

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