Social Networking Use

As of 12/2012

67%
Date All internet users 18-29 30-49 50-64 65+
2/2005 8 9 7 6 –
8/2006 16 49 8 4 1
5/2008 29 67 25 11 7
4/2009 46 76 48 24 13
5/2010 61 86 61 47 26
8/2011 64 87 68 49 29
2/2012 66 86 72 50 34
8/2012 69 92 73 57 38
12/2012 67 83 77 52 32

As of December 2012, 67% of online adults use social networking sites. Young adults are the most likely to say they use social media sites, while women and urban dwellers are more likely than men or rural users to be on the sites. Women, African-Americans, and Latinos show high interest in sites like Twitter, Instagram and Pinterest. Read more

*Figures on Facebook usage are taken from a separate Pew Research Center survey conducted in December 2012. For more in-depth information about Americans’ Facebook habits, see our recent report Coming and Going on Facebook.