Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
All
Publications
Concerns Pre-Date Airplane Plot
Summary of Findings The public is of two minds about news reports that the government has been secretly examining the bank records of American citizens who may have ties to terrorist groups. By a margin of 50%-34%, Americans think that news organizations have hurt rather than helped the interests of the American people with these […]
Summary of Findings Israel’s offensive into Lebanon has not resulted in a public opinion backlash in the U.S. so far. A new Pew poll conducted July 6-19 finds little change in public sympathy for Israel in its dispute with the Palestinians. A 44%-plurality of U.S. adults say they sympathize more with Israel, while 9% sympathize […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.