Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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The exceptionally strong support for both Hillary Clinton and Barack Obama among black voters (and, for Clinton, among liberal Democratic and lower-income white voters as well), may help explain the relatively limited appeal of presidential hopeful John Edwards, whose populist platform has not translated so far into support from these key segments of the Democratic […]
Summary of Findings Sen. Hillary Clinton is by far the most popular presidential candidate among her own party’s voters, but has among the lowest overall favorable ratings of the leading candidates. In sharp contrast, the front-running Republican candidate, Rudy Giuliani, evokes relatively modest enthusiasm from the GOP base, but is as broadly popular with all […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.