Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Opinion of Oprah More Politicized, Gore’s Ratings Improve
Summary of Findings Long one of America’s best-known and best-liked media figures, Oprah Winfrey saw her popularity slip after her endorsement of Barack Obama last year. A new survey shows that her image has not recovered, and opinions about the talk show host have become increasingly divided along partisan political lines. Currently, 68% of Americans […]
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Public Says Press Should Not Declare Obama the Winner
Summary of Findings Barack Obama may be building an insurmountable lead in the Democratic primary race, but the public is sending a strong message to journalists and pundits: It is too early to declare, as some already have, that the race is over. Fully 72% of the public – including comparable percentages of Democrats, Republicans […]
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A Deeper Partisan Divide Over Global Warming
Summary of Findings The proportion of Americans who say that the earth is getting warmer has decreased modestly since January 2007, mostly because of a decline among Republicans. Republicans are increasingly skeptical that there is solid evidence that the earth has been warming over the past few decades: just 49% of Republicans say there is […]
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The Widening Gap
The phrase “generation gap” came into vogue in the 1960s as a way of describing the wide gulf in values, beliefs and lifestyles that emerged between baby boomers and their parents and grandparents. Indeed, this difference between younger and older people played out sometimes turbulently in the ’60s in virtually all aspects of life, including […]
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All the World’s a Stage
Views of the U.S. in the Muslim World (from The National Interest)
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Obama’s Image Slips, His Lead Over Clinton Disappears
Summary of Findings Democratic voters are not as positive about Barack Obama as they were a month ago. Somewhat smaller percentages of Democrats describe Obama in favorable terms, and he has lost his lead over Hillary Clinton in the race for the Democratic nomination. Nationally, Democratic voters are about evenly divided between Obama and Clinton; […]
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Democratic Campaign Taking a Toll on Both Obama and Clinton
Summary of Findings Over the past six weeks the intense, and often negative, contest between Obama and Clinton has dominated media coverage of the campaign as well as public attention. And over this period, more Americans have consistently said their views of Obama and Clinton have become less favorable, rather than more favorable, in recent […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
