Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
All
Publications
Polling conducted in May and early June by the Pew Research Center for the People & the Press finds that Mitt Romney continues to hold a commanding lead over Barack Obama among white evangelical voters. But Obama leads Romney by large margins among black Protestants and religiously unaffiliated voters.
Seven-in-ten Japanese say their country should reduce its reliance on nuclear energy. Skepticism about nuclear power is coupled with widespread dissatisfaction with the government’s performance: eight-in-ten say the government has done a poor job dealing with the Fukushima crisis and six-in-ten disapprove of how Tokyo has handled the overall recovery from the earthquake and tsunami.
Overview Americans continued to follow news about the presidential campaign more closely than any other news last week, though they also closely followed news about the price of gasoline. Nearly three-in-ten (28%) say news about the candidates for president was their top story, while 17% say they followed news about gas prices most closely. One-in-ten […]
The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]
On the eve of the first presidential election of the post-Mubarak era, Egyptians remain hopeful about the future of their country, and they strongly desire both an improved economy and the democratic freedoms they were denied under the previous regime.
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.