Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
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Churchgoing Republicans, once skeptical of Trump, now support him
Evangelicals and churchgoing Republicans were initially skeptical of Trump, but their support for him has now firmed up.
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In ‘political correctness’ debate, most Americans think too many people are easily offended
Six-in-ten (59%) Americans say “too many people are easily offended these days over the language that others use.” Fewer (39%) think “people need to be more careful about the language they use to avoid offending people with different backgrounds.”
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Candidates’ social media outpaces their websites and emails as an online campaign news source
A quarter of U.S. adults (24%) turn to social media posts from either the Hillary Clinton or Donald Trump campaigns as a way of keeping up with the election, while 10% turn to their websites and 9% turn to emails.
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More minority federal judges have been appointed under Democratic than Republican presidents
Since 1945, Democratic presidents have appointed three times as many black judges, and also more Hispanic and Asian judges, to the federal bench as their Republican counterparts.
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Republican voters’ path to backing Donald Trump
Donald Trump’s rise to become the Republican Party’s presidential nominee followed a lengthy primary campaign. Over the course of 2015 and early 2016, most GOP voters switched their preferences for the nomination at least once – and many switched several times. Below you can explore how candidates gained (and lost) supporters among the same nationally […]
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For GOP Voters, a Winding Path to a Trump Nomination
Survey report When Pew Research Center first asked Republican voters their preferences for the GOP presidential nomination in March 2015, just 1% volunteered Donald Trump as their first choice. Thirteen months later, Trump was the first choice of 44% of Republican and Republican-leaning registered voters, more than any of his rivals. Today, 88% of these […]
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The economy is a top issue for Latinos, and they’re more upbeat about it
While Hispanics are on the same page with the overall population about the importance of the economy, they are more positive about its condition and their family’s finances than some other racial and ethnic groups.
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Voters’ Perceptions of the Candidates: Traits, Ideology and Impact on Issues
Few voters ‘check the box’ on positive descriptions of candidates.
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Most Americans already feel election coverage fatigue
59% of Americans feel exhausted by the amount of election coverage, while 39% say they like getting a lot of coverage about the election.
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Evangelicals Rally to Trump, Religious ‘Nones’ Back Clinton
Evangelical voters are rallying strongly in favor of Republican presidential candidate Donald Trump. Indeed, the latest Pew Research Center survey finds that despite the professed wariness toward Trump among many high-profile evangelical Christian leaders, evangelicals as a whole are, if anything, even more strongly supportive of Trump than they were of Mitt Romney at a […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
