Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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n the contentious weeks leading up to Election Day, voters are deeply divided over the candidates, major issues and the nation’s past and future course. And, in a new survey, most voters say these differences even extend to disputes over basic facts.
Survey report In the final month before the election, the presidential campaigns are expected to dramatically intensify their voter outreach efforts. Even so, almost half of registered voters (47%) had already received some form of contact from one of the campaigns or groups supporting them as of last month. Some forms of outreach are more […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.