Bloggers expressed strong opinions on two topics last week—President Obama and Tropicana orange juice. Evaluations of Obama broke down on ideological grounds while the uproar over Tropicana’s change in packaging was about brand loyalty.
As the White House moved on a number of economic fronts last week, the financial meltdown and Obama’s big speech accounted for nearly half the news agenda. And the media distilled an unmistakable message about the direction of the new administration.
The most prominent narrative in social media online last week shifted from the stimulus bill to a critique of Obama’s first month in office. While the economic crisis was still a large topic, a policy change at Facebook created an uproar that forced the site to then change course.
It wasn’t much of a honeymoon, at least so far. And nowhere did the discussion of the economic crisis and the new Administration seem to beat up the President more roundly than in the studios of cable talk shows and, of course, on the radio.
Bloggers and the mainstream media alike focused intently on one storyline last week. In its maiden edition, PEJ’s “New Media Index” examines the most discussed news on blogs, user news sites, and other social media and compares it to the mainstream media.
Barack Obama’s official transition to power swamped the news last week. And even that may understate the extent to which he commandeered the agenda, with an early edict on Gitmo and a full-court press on a stimulus package.
The 2008 race for the White House has been dubbed the first Internet election. What presence have the candidates established online? Has one taken more advantage of this new platform? A new PEJ study examines John McCain and Barack Obama’s Web sites to assess the online campaign.
One week after sharing headlines equally with John McCain, Barack Obama again dominated the news last week. And even as McCain and Obama sparred over energy, the old question of what do the Clintons want generated major coverage.
After accusations of pro-Obama bias and a run of media soul searching, and helped by a heavy dose of controversial attack advertising from his campaign team, Republican nominee John McCain finally forced Barack Obama to share the headlines last week.
Barack Obama’s week-long tour of world hotspots and capitals generated more coverage than any campaign event in months. But in the end, the media wondered what he had accomplished and whether they were paying too much attention.