Presidents & Press

On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.

An article that focused largely on the president’s relationships with some old girlfriends inspired bloggers to weigh in on both Obama and the article last week. On YouTube, protests in Malaysia calling for fair elections dominated the week’s most popular news videos.

The economy remained the No. 1 story for the ninth consecutive week while the 2012 presidential race continued its recent spike in coverage last week. And dramatic developments regarding Syria and Libya drove Mideast coverage to its highest level in nearly three months.

The stalemate over deficit reduction and the entry of another candidate into the crowded 2012 presidential race made the economy and election the two leading stories last week. Meanwhile media attention to Afghanistan fell dramatically, highlighting the episodic and uneven coverage of that decade-old conflict.

Bloggers, last week, overwhelmingly disapproved of President Obama’s proposal to withdraw 10,000 troops from Afghanistan by the end of the year. But what they called for instead varied greatly—from wanting all the troops home to calls for sending more support.

The fighting in the Mideast, and especially Libya, topped the news last week, narrowly ahead of the U.S. economy. But perhaps the most interesting development was the emergence of the presidential campaign as a major story—thanks in large part to one controversial candidate-in-waiting.

For a second week in a row, the media focused on the economy and away from foreign affairs. Last week, driven by a Presidential speech, the government shutdown was replaced with a larger debate about national fiscal priorities. Lurking in the background was the 2012 presidential race, a story that gave tycoon and Obama birth certificate skeptic Donald Trump a platform of his own.

Three stories topped the news last week—the economy, the aftermath of the 2010 midterms and the president’s trip to Asia—and all three involved narratives that were not positive for President Obama. The week’s other top stories included a cruise gone awry and a former president resurfacing on the media circuit to pitch his new book.

Conservative bloggers last week expressed outrage over a passage from Bob Woodward’s new book. Tweeters were galvanized by a security flaw on Twitter. And YouTube viewers were interested in some provocative statements a GOP Senate candidate made on television more than a decade ago.