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    Obama, Apple and an Oracular Octopus Lead the Social Media

    Election-year politics and a noteworthy poll made up the hottest story in the blogosphere last week. Meanwhile on Twitter, a technology topic involving oft-scrutinized Apple topped the news agenda. And on YouTube, the most popular subject by far was Paul the octopus, the world-class World Cup handicapper.

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    Obama’s New Pitch Drives Health Care Coverage

    For the third straight week, the Obama Administration’s renewed efforts to pass a health care bill topped the news agenda while the U.S. economy followed in the No. 2 slot. Ex-Congressman Eric Massa’s weird cable TV tour also generated attention. And troubled Toyota found itself in the news again, albeit this time with somewhat more  sympathetic coverage.

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    On State of the Union Week, It’s All About Obama

    Coverage of the President’s prime-time speech and assessments of his stewardship in office dominated the news agenda last week. Meanwhile, news about the economy, events in Haiti and trouble for Toyota filled out the roster of top stories. And attention to one of the week’s top newsmakers varied dramatically on cable news.

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    Bloggers Focus on Obama’s Opposition

    A discussion that revolved around the critics of Barack Obama and his policies dominated the blogosphere last week—with the Tea Party protests and Jimmy Carter’s remarks about race as the main catalyst. On YouTube, an exhibition of public rudeness was the most viewed video.

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    Bloggers Seize on Obama’s Slipping Poll Numbers

    While the mainstream press focused on the health care battle last week, the online conversation centered on sobering survey results for President Obama. Bloggers also jumped into the racially charged “Skip” Gates case. Iran was again the hot Twitter topic and a confrontation between David Beckham and angry soccer fans led on YouTube.

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    From Health Care to “Skip” Gates, Obama Makes Big News

    With the political battle over health care legislation intensifying in Washington, that subject generated its highest level of coverage, by far, last week. But a remark by the president at the end of his health care press conference quickly changed the news agenda.

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    Obama and Orange Juice Stir Online Passion

    Bloggers expressed strong opinions on two topics last week—President Obama and Tropicana orange juice. Evaluations of Obama broke down on ideological grounds while the uproar over Tropicana’s change in packaging was about brand loyalty.

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    The New Obama Narrative: “Change” was an Understatement

    As the White House moved on a number of economic fronts last week, the financial meltdown and Obama’s big speech accounted for nearly half the news agenda. And the media distilled an unmistakable message about the direction of the new administration.