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    Politics on Social Networking Sites

    Campaign and policy-related material on SNS plays a modest role in influencing most users’ views & political activities. Democrats & liberals are the most likely to say the sites have impact and are important.

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    The Master Character Narratives in Campaign 2012

    On the eve of the conventions, the portrayal in the news media of the character and records of the two presidential contenders in 2012 has been as negative as any campaign in recent times, and neither candidate has enjoyed any advantage over the other.

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    How the Presidential Candidates Use the Web and Social Media

    On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.

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    Most Say They Already Know Enough about the Candidates

    Overview With more than three months to go before Election Day, most voters already feel that there’s little left to learn about the presidential candidates. When it comes to Barack Obama, 90% say they already pretty much know what they need to know about him; just 8% say they need to learn more. A substantial […]

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    Economy, Election Are Public’s Top Stories

    Overview The public continued to track news about the economy and the presidential election, while paying less attention to another important political story – Wisconsin Gov. Scott Walker’s victory in a hard-fought recall election. The latest weekly News Interest Index, conducted June 7-10 among 1,000 adults by the Pew Research Center for the People & […]

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    Presidential Campaign Public’s Top Story

    Overview Americans continued to follow news about the presidential campaign more closely than any other news last week, though they also closely followed news about the price of gasoline. Nearly three-in-ten (28%) say news about the candidates for president was their top story, while 17% say they followed news about gas prices most closely. One-in-ten […]

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    About the News Interest Index

    The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]

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    Presidential Campaign Tops Public’s News Interest

    Overview Americans focused most closely last week on news about the presidential election, as the race increasingly shifted from the Republican primary contest to the head-to-head fight between Barack Obama and Mitt Romney. Nearly three-in-ten (28%) say the campaign was their top story, while 16% say they most closely followed news about the economy, according […]

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    Bloggers Discuss Barack Obama’s Dating Life

    An article that focused largely on the president’s relationships with some old girlfriends inspired bloggers to weigh in on both Obama and the article last week. On YouTube, protests in Malaysia calling for fair elections dominated the week’s most popular news videos.