Numbers, Facts and Trends Shaping Your World

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Social Media

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Americans’ Use of Social Media in 2026

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

report

Online Community and Connection in America

Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.

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  • report

    Video calling and video chat

    19% of Americans have tried video calls or video chat or teleconferencing online and on cell phones.

  • report

    Building a Research Agenda for Participatory Medicine

    Spot the opportunity: Smoking is the leading preventable cause of death in the U.S. Nearly half of American adults use online social network sites. Networks magnify whatever they are seeded with, for good or for ill.

  • presentation

    Behavior Change, Health 2.0, and the Unmentionables

    Susannah Fox will guide a discussion of a combination of tools, content, and community changes that factor into health improvement. But what actually drives behavior change? And are we even asking the right questions?

  • report

    Advances in Social Networking Keep Twitter Atwitter

    Technology topped the agenda on Twitter last week as the powerful tech troika of Twitter, Google and Facebook all generated attention. On blogs, the focus was divided between events relating to the Afghanistan war and the death of a veteran actor. And a YouTube-based host who creates his own brand of news was popular once again.

  • short reads

    Older Adults Tweeting

    One-in-ten online adults ages 50-64 use Twitter or another status-updating service.

  • short reads

    Email vs. Social Networks

    Young adults are just as likely to check their email as their Facebook account on a typical day; older adults still favor email.

  • report

    The Power of Mobile

    What will happen when the untapped knowledge of every patient, of every caregiver, of everyone who has something of value to share actually has the opportunity to share it?

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