Americans’ Use of Social Media in 2026
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Numbers, Facts and Trends Shaping Your World
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Just over half of health and wellness content on social media focuses on healthy living, while about a third discusses medical topics. And 38% of posts have a product or service promotion.
Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.
All
Publications
Overview An overwhelming proportion of Americans are familiar with Twitter, the online information-sharing network. Perhaps more surprisingly, a large majority also knows that children who are born to illegal immigrants in the United States are automatically U.S. citizens. Yet the public continues to struggle in identifying political figures, foreign leaders and even knowing facts about […]