Numbers, Facts and Trends Shaping Your World

Social Media

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Americans’ Use of Social Media in 2026

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

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Online Community and Connection in America

Nearly four-in-ten U.S. adults are in an online community. These virtual third spaces can take many forms, like Facebook groups, online video games or fandom forums on Reddit.

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    Global Publics Embrace Social Networking

    In regions around the world – and in countries with varying levels of economic development – people who use the internet are using it for social networking. Other forms of technology are also increasingly popular: cell phone ownership and computer usage have grown significantly across the globe over the last three years, and they have risen dramatically since 2002. Consistently, these technologies are especially popular among young people.

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