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Social Media

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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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Social Media

Publications

  • presentation

    Behavior Change, Health 2.0, and the Unmentionables

    Susannah Fox will guide a discussion of a combination of tools, content, and community changes that factor into health improvement. But what actually drives behavior change? And are we even asking the right questions?

  • report

    Advances in Social Networking Keep Twitter Atwitter

    Technology topped the agenda on Twitter last week as the powerful tech troika of Twitter, Google and Facebook all generated attention. On blogs, the focus was divided between events relating to the Afghanistan war and the death of a veteran actor. And a YouTube-based host who creates his own brand of news was popular once again.

  • short reads

    Email vs. Social Networks

    Young adults are just as likely to check their email as their Facebook account on a typical day; older adults still favor email.

  • short reads

    Older Adults Tweeting

    One-in-ten online adults ages 50-64 use Twitter or another status-updating service.

  • report

    The Power of Mobile

    What will happen when the untapped knowledge of every patient, of every caregiver, of everyone who has something of value to share actually has the opportunity to share it?

  • report

    A New Phase in Our Digital Lives

    The latest biennial survey on news consumption from the Pew Research Center for the People & the Press reveals signs of a new era in the acquisition and consumption of news—and there is reason to expect the shift will accelerate. What is the nature of this new era, and why is it happening? A commentary on the findings by PEJ Director Tom Rosenstiel.

  • report

    Older Adults and Social Media

    Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.