Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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A Pew Research Center Note
Research Findings Americans like Laura Bush even more than they did a year ago, and her public image is better defined these days. Seven-in-ten (69%) say they approve of the way Mrs. Bush is handling her job, up from 58% last July. A year ago, fully a third of the public (34%) had not formed […]
by Andrew Kohut for America Online
Introduction and Summary The public’s news habits have been largely unaffected by the Sept. 11 attacks and subsequent war on terrorism. Reported levels of reading, watching and listening to the news are not markedly different than in the spring of 2000. At best, a slightly larger percentage of the public is expressing general interest in […]
by Andrew Kohut for The New York Times
10:00 a.m. – 12:30 p.m. Washington, D.C. Presentation of paper by: W. Bradford Wilcox, Assistant Professor, University of Virginia and Non-Residential Fellow, The Institute for the Advanced Study of Religion, Yale University Panelists include: Wade Horn, Assistant Secretary for Children and Families, Department of Health and Human Services Theodora Ooms, Senior Policy Analyst, Center for […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.