Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Publications
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Should Women Worry Obama?
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Cell Phones and the 2008 Vote: An Update
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McCain’s Lead Among Evangelicals Smaller than Bush’s in ’04
Republican presidential candidate John McCain has a smaller lead among white evangelical Protestants than Republican George W. Bush had at a similar point in the 2004 campaign, even though Democratic presidential candidate Barack Obama has made few inroads into this key constituency. Those who are unaffiliated with a particular religion, on the other hand, are […]
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Stem Cell Research at the Crossroads of Religion and Politics
Embryonic stem cell research, which uses special cells found in three- to five-day-old human embryos to seek cures for a host of chronic diseases, has sparked a major moral and political debate in the United States. In the 10 years since University of Wisconsin scientists announced they had harvested potentially life-saving cells from surplus embryos […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
