Numbers, Facts and Trends Shaping Your World
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The percentage of Americans getting news from online and digital sources continues to grow, and that trend has been sustained in the last two years by an increase in the use of mobile devices. The share saying they got news online yesterday is unchanged since 2010, at 34%. However, when those who get news from […]
As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online. The Pew Research Center has been exploring these new techniques for measuring public opinion and critically evaluating how they compare […]
What does all of this add up to in terms of generating a citizen following? One measure is the number of people following any one channel. Again, Obama has the built-in advantage of having begun these connections during the 2008 campaign. But the Obama team has added substantially to this in four years. His YouTube […]
The way the candidates’ character and biography are portrayed was largely consistent across different media sectors, but there were some striking exceptions-and those came from cable news and radio talk. To a great extent, moreover, these ideological media are playing offense rather than defense-that is, spending considerably more time attacking the candidate they oppose than […]