Numbers, Facts and Trends Shaping Your World

Search results for: “social media”

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    Library Services in the Digital Age

    The internet has already had a major impact on how people find and access information, and now the rising popularity of e-books is helping transform Americans’ reading habits. In this changing landscape, public libraries are trying to adjust their services to these new realities while still serving the needs of patrons who rely on more traditional resources.

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    Innovative library services “in the wild”

    Our new report takes a close look not only at how Americans are using public libraries, but also what sort of services and programming they think libraries should offer — and what they say they would use in the future. For this last point, we asked about a range of potential offerings. Here are illustrations of some of these more innovative services, to see what they look like on the ground — as well as some “fun and funky” services that we’ve seen pop up at libraries across the county.

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    Paul Taylor

    Paul Taylor is a senior fellow at the Pew Research Center. He is the author of The Next America, a new book examining generations and the country’s changing demographics. Taylor previously served as the center’s executive vice president, where he oversaw demographic, social and generational research. From 1996 through 2003, he served as president and board chairman […]

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    Eight-in-Ten Following Olympics on TV or Digitally

    Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]

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    Frame: Which Aspects of the Race Got Attention, and Which Ones Didn’t?

    As was the case four years earlier, the strategic aspects of the campaign dominated coverage of the closing weeks of the 2012 presidential race. Taken together, horse-race coverage as well as advertising and fundraising stories–which includes advertising, fundraising, endorsements, and the media’s coverage of themselves-combined for 44% of all the coverage examined. Yet, that is […]

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    YouTube

    One of the most striking new features of the race for president four years ago was the emergence of YouTube. This became a venue for Obama to post longer videos than conventional political advertising. The Obama campaign later reported that it had a billion viewings of videos on its YouTube channel by the time the […]

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    Messaging – Two Different Strategies

    Both candidates have focused mainly on promoting themselves and their campaign, but Romney was more than twice as likely to focus on Obama as the other way around. Across all platforms studied, 55% of the posts from the Obama campaign focused on promoting his record and accomplishments. Similarly, 52% of the posts from the Romney […]