Numbers, Facts and Trends Shaping Your World
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One distinguishing feature of the web is the opportunity it creates to engage in a direct dialogue with citizens. This can be done several different ways. For this analysis we examined the extent to which each campaign addressed specific voting groups or segments of the population, the extent to which each asked users to take […]
A portion of our survey looked at how American book readers discover and procure books. Generally, book readers of all age groups depend most on family, friends, and co-workers for book recommendations—some 68% of Americans under age 30 find out about books this way, as well as 64% of older adults. However, we do also […]
About This Study The primary PEJ staff members conducting the research, analysis and writing for this report included: Research Associate Tricia Sartor, Research Analyst Katerina-Eva Matsa, researchers Nancy Vogt and Steve Adams, Deputy Director Amy Mitchell and Director Tom Rosenstiel. Other staff members who made contributions were Senior Researcher Paul Hitlin and Communications […]
CONTACT: PEJ Deputy Director Amy Mitchell or Director Tom Rosenstiel at 202.419.3650 Analyzing the Digital Campaign: Obama Outpaces Romney in Direct Voter Communications on Web, Social Media The Obama campaign is using digital tools to communicate directly with voters-and bypass the filter of traditional media-at almost four times the rate of the Romney campaign. […]
Obama’s digital effort stands out first for its scale on various platforms compared with Romney’s. At the time of our analysis (June 4-17, 2012), the Obama campaign had public accounts on nine separate platforms: Facebook, Google+, Pinterest, Tumblr, YouTube, Flickr, Instagram, Spotify and two accounts on Twitter (@BarackObama and @Obama2012). That is twice that of […]